According to 3Cinteractive, 64% of brands reported an increase in loyalty program membership over the past year. Loyalty programs are Industry Email List increasingly sophisticated, moving beyond the traditional spend and receive model to omnichannel and multi-channel programs that recognize customers for every interaction they make with a brand. Smart Industry Email List marketers capture and leverage loyalty data to better understand their customers and market to them effectively. We are seeing significant progress in retention as brands look for new ways to add value for customers.
Here are the seven biggest trends currently impacting the loyalty landscape. 1. Omni-channel and multi-channel programs are replacing traditional programs Industry Email List More and more brands are adopting omnichannel loyalty programs, which are proving to be very effective. Omnichannel loyalty connects customers to a brand across all touchpoints seamlessly and offers members the opportunity to be rewarded for spending and engagement across all Industry Email List channels. Additionally, omnichannel data capture helps brands drive personalized communications and a better customer experience.
Beauty giant Tarte's recently launched “tarte <3 rewards” loyalty program rewards members not only for spending money with the brand, but also for sharing content on social media, sponsoring friends and read emails. These activities keep members engaged Industry Email List and informed about the brand and help promote brand benefits to a wider audience, turning members into brand advocates. Captured spend and engagement data can also be leveraged for future Industry Email List marketing efforts. 2. Consumers expect personalization Research reveals a correlation between personalization and customer