Recently, due to some insomnia, I happened to see a health encyclopedia of Dr. Lilac in my circle of friends, so I scanned the QR code to read it.
Haha~ Not to mention, the whole way of expressing the content of the medical code of diseases makes me feel a little refreshed (for cloves, it may be a routine operation), it is not a traditional manual moving guide, but all questions and answers. The form is output, so that each entry is sufficiently rewarding to read.
This aroused my interest in trying to find out, and then I downloaded the Dr. Lilac APP to study the difference between Health Encyclopedia and other medical books.
1. Product introduction
I found the positioning of Lilac official for health encyclopedia, mainly committed to providing users with professional, practical, easy-to-understand, and warm health knowledge solutions.
Therefore, from the whole definition, it can be basically seen that cloves hope that the content can directly guide the treatment plan of patients at various stages of the disease, throughout the entire cycle of the disease, from prevention, to differential diagnosis, to treatment, to rehabilitation and life. In terms of management, people can gain something immediately after reading it, practicality is the core of the content, and the final targeted service is the landing solution.
At present, the entire encyclopedia product has accumulated more than 3,000 entries, mainly covering high-frequency health issues of public concern, including common diseases, symptoms, medication, physical examination, vaccines country email list and other healthy life scenarios. All entries add up to a total of 10 questions and answers. There are more than 10,000 entries, that is, each entry will generate an average of 33.3 questions and answers.
In this way, the covered knowledge points can basically be covered completely. At the same time, some special words will also bring links to vaccine appointment services and consultation services. Click to go directly to the service interface, and complete the process from knowledge science to medical treatment. A complete closed loop for services and more.
2. User Analysis
For tool-type products such as medical classics, the main way to access the Internet is still based on user search, and it is also a low-frequency action compared to the consumption field, so we must know who will come to see and who will be in what scene. It will be used in the next, and the detailed analysis may be mainly for the following four groups of people.
1. Potential patients
This category refers to a group of people who have experienced some abnormal symptoms in their body and need to understand the cause, make a clear diagnosis, or find ways to relieve symptoms.
For example, if I have insomnia at night recently, I may use this symptom to search the Internet for treatment methods to improve insomnia.