More time in up-front research on who the top thought leaders are in a given market or industry. And the best part is, once you've gone through this process for an industry. Job Function Email List you can share this to Job Function Email List follow list with future content writers. For example, ask someone from your team to list the top 10 most viewed authors in your field on Medium or LinkedIn.
Create a spreadsheet of the most prominent voices (related to their respective fields) on YouTube, Instagram, Twitter, etc. Do keyword research to Job Function Email List find dominant bloggers or companies. Job Function Email List Have content creators listen to the top podcasts in relevant categories on iTunes. With that due diligence, you'll be able to give new content writers a more definitive view of the landscape - exactly.
What they need. At the end of the day, being a content marketer is a game of mindfulness and value. In order for content writers to Job Function Email List help brands stand out from the competition, they must provide more value than anyone else in the space. The Job Function Email List only way they can deliver more is when they know who is currently setting the standards and how.