WeChat version 8.0 was officially released. From dynamic expressions, personal status to video account recommendations, more than a dozen large and small functions were updated at once, attracting great attention from WeChat practitioners. WeChat, which has been restrained again and again, seems to be less restrained.
One of the major changes is that the WeChat official has neither stated nor stated it explicitly. That is, the number of visible friends in WeChat Moments has exceeded the limit of 5,000 people, and even some personal giants prove that the number of visible friends in Moments has exceeded 10,000.
In January 2020, Zhang Xiaolong revealed that there are nearly 1 million WeChat friends with nearly 5,000 people. But at that time, Zhang Xiaolong said that he still needed to think about whether to break through the limit of friends in the circle of friends.
Therefore, the development of WeChat friend permissions has actually gone through three stages:
The first stage: the number of WeChat friends added is 5041;
The second stage: There is no limit to adding WeChat friends, but after exceeding 5,000 people, you will not be able to see the content of the circle of friends;
The third stage: There is no limit to adding WeChat friends, and the number of visible friends in the circle of friends has also broken through.
To be honest, the opening of this policy is actually indifferent to ordinary users. Because as I said just now, until 2020, there will be only one million WeChat friends with close to 5,000 people, including tens of thousands of machine numbers. Compared with the billions of WeChat accounts, it is indeed pitiful.
More importantly, the vast majority of ordinary users have no more than 500 WeChat friends. Therefore, the breakthrough in the permission limit of WeChat friends this time is good for those who do personal IP, WeChat business, and enterprise sharing marketing.
So today, the village chief is also mainly chatting with you, why WeChat will open the friend limit, and what should we pay attention to when we operate personal WeChat after it is opened?
1. Why WeChat should open friend permissions
Let's think about a question first, why WeChat should open friend permissions, I personally have these two understandings.
1. Social Tools
From a professional analysis of WeChat, it is no longer just an APP, but an ecosystem and an infrastructure. Because it includes chat, payment, reading, games and other functions.
But if you ask an ordinary user, what is WeChat?
I believe most of them will think of it as a social tool, a tool for chatting conversations. To put it simply, it is a tool that replaces text messages, phone calls, and contacts. So, let's ask a question, since it is a tool for calling and texting, why does WeChat prevent me from socializing with others?
We develop contact tools, from telegrams, telephones, computers to various social apps, isn't it just to expand social circles and facilitate contact?
If WeChat wants to limit friends, it is actually contrary to the starting point of serving social networking. Therefore, WeChat should develop friend permissions and return the rights to users whether to make friends, communicate or even trade.
2. Personal Brand
Now we are all emphasizing personal brand, and WeChat is an important tool for us to strengthen our personal brand. From the brand's point of view, the bigger the brand, the better, and its development and influence should not be constrained by tools.
If our personal influence is limited to 5,000 people, and even less than 5,000 users are actually influenced, what is the point of it? Therefore, the opening of WeChat should meet the needs of a person to establish a brand and increase its influence.
2. The Three Lines of Defense for Marketing in Moments
Why does WeChat dare to open the restrictions on friend permissions at this time? I think there are at least these three lines of defense:
1. Friends pass permission
Careful villagers should have discovered that now through WeChat friend requests, one of the most prominent links is to set friend relationship permissions. There are only two options in the Select Friends permission: chat only and circle of friends.
And [Chat only] comes first, and permission selection is also a must. This actually means, to a certain extent, that the probability of being classified as chat-only is 50%. If you are classified as chat-only by a person, when you do subsequent marketing country email list activities, the probability of being blocked or even deleted will be greatly increased.
1) The circle of friends is folded
The reason why many people are reluctant to be easily added as friends is that they are worried about being marketed by countless Jiugongge advertisements in the circle of friends. But recently, WeChat has tested the function of the circle of friends folding within a certain range. How do you understand it?
It is those marketing accounts that send a dozen or even dozens of news stories every day in the circle of friends. In the future, the products, articles, and personal news they send will be folded and displayed as only one piece of information.