The Silvers were already exposed to television when they were growing up, though often at the neighbors' house rather than at their own. It is jokingly said that Teletext, popular since the s, was the first Internet for them . They grew up in times of social and economic transformation. In their memories, the times of the Polish People's Republic are a constant longing for the colorful, carefree life that their peers from the West led. The Silver generation is a group that is growing and changing from passive retirees to active people.
Depending on age and other factors, of course, they differ in lifestyle, interests, needs, income and type of online activity. Among them there are true kings of life, precursors of changes, but also caring guardians UK WhatsApp Number List of the hearth, traditionalists and householders. Such diversity means that many brands can find their customers among silvers, and they are certainly not only pharmaceutical or insurance companies! Ubiquitous digitization makes seniors more and more open to new technologies they use smartphones, smartwatches, use the Internet.
A significant change and a real digital revolution among seniors was caused by the situation related to the COVID- pandemic. It was then that their attitude to online shopping changed they began to perceive this form as convenient and safe . Values of the Silver Generation It is worth noting that the Silver that represents a different approach to life than their parents, grandparents and great-grandparents. For them, reaching old age and retirement are not a reason to give up, withdraw from the world and devote all their time to the family especially raising their grandchildren.